Danovel is a leading furniture and sofa making company striving in Singapore for over 60 years. It is honoured to be associated with a well established nation-wide marketing initiative like Made With Passion in supporting the growth of local lifestyle brands. Through this collaboration, we embark on a journey of promoting the awareness and appreciation for Singapore brands.


Made With Passion started as a joint initiative by Singapore Tourism Board and Singapore Brand Office, supported by Enterprise Singapore. They carefully reviewed brands that have made a contribution across four lifestyle sectors to recognise the hard work and passion that goes behind curating a brand which translates into good products. Most importantly, the brands had to exhibit the Singapore spirit of making passion possible through a compelling brand story. 

By constantly refining our processes and innovation of our products, have sustained us as an iconic home-grown brand with quality products, thus earning the Made With Passion recognition. 

When mentioning about the recognition being awarded, our Business and Development Director, Marcus Wong, stated that “We hope with this recognition, we can inspire other local businesses to elevate their unique identities and hence, represent Singapore. By crafting furniture with Passion since 1961, we also wish to preserve the story of the past, and carry on this legacy to make Danovel a recognised brands in both local and international markets.”

Being a homegrown furniture brand known for our craftsmanship and design, as well as being powered by traditional and ongoing innovation, we demonstrate the devotion and commitment into making furniture of highest quality, right from design to delivery. We also believe that passion must be present for a brand in steering on the journey towards success. 

Singapore Airlines’ KrisShop as the main e-commerce partner of Made With Passion offered their online platform to raise awareness of local brands and help Singapore brands to reach a wider international audiences. Under this partnership, visitors will experience KrisShop’s online-to-offline initiatives, including an innovative virtual showcase and AR animation that provides an even more interactive shopping experience. We also being on board with KrisShop with our exclusive ottomans and cushions. Check them out here

Another additional distribution, Design Orchard that offers the retail showcase on Orchard Road that help develop retail touchpoints to encourage purchase. Danovel also had the opportunity to display our best selling armchairs and custom furniture that represent our brand on the pop-up during the launch. 

Being among the strong representations of Singapore’s diverse lifestyle brands, Danovel are proud to have the ambition on communicating our unique brand stories through this campaign and serve as an inspiration for budding entrepreneurs in Singapore.


Shop our exclusive ottomans and cushions at KrisShop

Discover more at Singapore Tourism Board and Made With Passion.

Follow MWP Facebook for more info: Facebook/MadeWithPassionSG