Established in 1960, Danovel has grown from a small sofa shop in a Kampong house to two showrooms and two factories across Singapore and Malaysia. Today, being the pioneer in the field of high-quality and high-comfort home furnishings, all of which are custom-made to meet each customer’s preferences and needs, Danovel has been trusted by more than 50,000 homes to hotel, banks and yachts.
By having accumulated 61 years of experience and expertise and with the third-generation management team in place, Danovel’s gradual, organic growth path has equipped them with the skills and knowledge to run a vertically integrated operation that covers the entire value chain of soft furnishings – from design to consultation to customisation to manufacturing and retailing.